What you should know
- The Instagram unfollow limit is 150 per day for newer accounts and 200 per day for older accounts.
- The new and older accounts are calculated based on the account age if it is older or newer than 3 months.
For a detailed guide on Instagram unfollow limit, keep reading below.
Instagram is one of the most popular social media apps that focus mainly on photo sharing. As you first create your profile and continue to use it, you will follow a lot of people whom you don’t really know to increase the quantity of your home feed.
But as you grow up constantly, you might want to clean up your profile by unfollowing unwanted people.
Actually, it’s a good idea to unfollow people whom you don’t really know. When mass unfollowing users, Instagram places a restriction to prevent that from happening.
But what is the exact Instagram unfollow limit? Let’s see them in detail. Additionally, I also mentioned some of the Important limitations that you should know about your Instagram account.
Factors that influence Instagram unfollow limit (And other limits)
Before getting into the Instagram limits, let me clarify some of the things that affect the limitations and restrictions. Instagram limits vary from account to account based on various facts mentioned below
- Account Age
- Account Engagement
- Total number of followers
- Switching between private and public accounts
As per Instagram, each and every account that is not more than 3 months old is considered new. These kinds of accounts have higher restrictions compared to those that are older than 3 months.
For example, If you create an account and that account is 2 months old, and you started mass liking, commenting, sharing, following, and unfollowing, triggers the Instagram algorithm and you fall under its radar.
Additionally, newer accounts have fewer unfollow limits compared to older ones.
Account engagement refers to activities that are done on your account such as liking, commenting, and sharing.
These impact the restriction that implies your account.
For example, if you have consistently been active on Instagram by liking and commenting on 50 posts on a daily basis, it is considered to be normal but if you suddenly start doing the same, the Instagram algorithm will watch you.
The numbers are just for your reference.
Total number of followers
The idea behind this factor is pretty simple. The more followers you have, the lesser restriction applies to your account.
This makes the popular accounts to have more engagement with their followers.
What is Instagram’s unfollow limit?
For newer accounts (Which are less than 3 months), the unfollow limit is 150 users per day and 10 users per hour.
For older accounts (Which are more than 3 months), the unfollow limit is 200 users per day and 10 users per hour.
Moreover, Instagram treats unfollow and follow limits as the same. So the restriction applies to both actions.
Tip: When performing either of these (unfollowing or following), start from the least number per day such as 30 users per day, and gradually increase them day by day until you reach the threshold of 150 or 200.
By following it, your account should stay healthy.
These limits are only applicable for following and unfollowing, and there is no limit to how many followers a user can gain.
Related: How to create a group on Instagram
Top 10 Instagram limits you should know
Apart from the unfollow limit, there are a few more restrictions and limits that you should know to maintain your account in good standing.
Do note that these limits are maximum, and it’s recommended to keep your limits a way low.
|Likes||1000 per day|
|Comments||200 per day|
|Post unlikes||200 per hour|
|Multi-post limit||10 per post (This includes photos as well as videos)|
|Post tag||20 people per post|
|Story highlights||Unlimited highlights with 100 stories per highlight|
|Hashtags||30 per post|
|Instagram bio||130 characters.|
Below is the extended version of the actions and their limits.
There is no static number regarding the Instagram likes limit. However, it’s recommended to keep your limit below 1000 to keep your account healthy.
Posting photos or videos
You can post as much content as you want on Instagram and there is no limit at present that prevents you from posting.
Commenting is one of the best ways to improve your exposure to people on Instagram (or any other social media) but does that too have a limit?
Of course, they do. You can make a maximum of 200 comments per day.
Accidentally liked posts? Be sure to know this limit before unliking them. You can unlike up to 100 posts per hour. This includes photos and videos.
Luckily, there is no limit on deleting your content. You can even delete all the posts on your account at a time and Instagram will not impose any restrictions on you.
Multi post limit
Multi-post is when your single post contains two or more photos. So the limit will come into play when posting multiple photos.
You can post up to 10 photos per post.
Post tag limit
A single post can contain a tag of up to 20 people and the carousel will let you tag up to 35 people.
Story highlights allow users to compile and organize their stories into one section and place it in your bio section.
As far as the limits, you will be allowed to add up to 100 stories per highlight and there is no limit on creating highlights.
Hashtags help the algorithm to understand your content better. You can add as many hashtags as you want but only the top 30 will be picked up by the algorithm.
Instagram bio is one of the key factors that attract users to follow you when visiting your profile. So crafting an outstanding bio is very important while building your profile.
When writing the bio, you should remember that the limit is 130 characters.
Frequently Asked Questions (FAQ) regarding the Instagram unfollow limit
How long does the instagram limit last?
There are no direct articles or posts from Instagram that mentions the time period of the restrictions.
However, the restrictions or limits should be lifted within 48 hours. At some point, it might be extended more than that. In those scenarios, you can contact Instagram asking them to lift the ban.
Why does instagram have an unfollow limit?
Instagram has unfollow (or any other) limit to prevent spammers and bots for miss using the platform.
How many accounts can you follow on Instagram?
As per Instagram policy, you’re allowed to follow a maximum of 7,500 accounts.
How to bypass the Instagram unfollow limit?
Currently, there is no way legit way to bypass the Instagram unfollow limit. Trying so will result in your account getting terminated.